Bio
Bio William Moorcroft (England 1872-1945) Moorcroft Pottery
He was born in Burslem, Staffordshire He studied art at Burslem then in London and Paris In 1897 Staffordshire pottery manufacturers James Macintyre & Co Ltd employed the 24-year-old William Moorcroft as a designer, and within a year he was put in full charge of the company’s art pottery studio Early in his employment at Macintyre’s, William Moorcroft created designs for the company’s Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours Moorcroft developed highly lustred glazes and used oriental shapes and decorations Some of his techniques were closely guarded trade secrets He then developed his famous Florian Ware, with heavy slip and a translucent glaze which produces brilliance of colour Florian Ware was influenced by art nouveau It was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining Florian Ware was a great success and won him a gold medal at the World’s fair, the St. Louis International Exhibition in 1904 Unusually at that time, he adopted the practice of signing his name, or his initials, on nearly all the pottery he designed, the production of which he personally oversaw In due course the extent to which his success had overshadowed Macintyre’s other manufacturing activities resulted in resentment on the part of his employers, culminating in their decision in 1912 to close down his studio In 1913, William Moorcroft then set up his own factory at Cobridge with staff from Macintyre’s, and backed by a financial arrangement with Liberty & Co of London, The business succeeded Much of the output was sold through Liberty & Co and Tiffany in New York City In 1928 Queen Mary made him “Potter to the Queen” through a Royal Warrant, which was stamped on the pottery His son, Walter joined the company when he was twenty, and took over the management of the pottery in 1945 just before William’s death.
Condition
This Amazing Beautiful Vase has no chips, no cracks, no significant scratches, and no restoration does has some crazing in (Great Condition) for age See Photos as photos play an important role in description of condition will be posted in Cardboard and foam packaging send us an message so we can do combined postage to save you money if you buy more than one item Please note that some items cannot be combined because of delicate nature e.g. Delicate Glass items
NOTE: Display images are for illustration purposes only any props used for photos are not included in sale item unless specified also images may not reflect actual size any questions or if you need clarification please message or send us an email
Most of the items we sell are of an antique or vintage era and reflect this in condition they are not in new condition unless stipulated we have a scale we use of (Excellent Condition) No visible flaws Chips scratches or wear – (Great Condition) May have flaws Chips scratches and wear – (Good Condition) Does have significant flaws Chips scratches and wear in as found condition
Please Note because we are an online store and not a physical traditional store there is no local pick up on this item or viewing of item prior to sale if you have any further questions or need more photos just message us and will endeavour help you further
Please Note Australian Domestic Buyers as part of the purchase price when you purchase this item it will be covered by Insurance (loss/Damage) & also as part of the purchase price we will Ship your item via Australia Post with Signature on Delivery or if you item is very large we will Ship it via Pack N Send both services we use require a signature on delivery for added security
International Buyers are most welcome to purchase from our shop please note that if you want to purchase from us you will have to ask us for a postage quote and an insurance quote the insurance quote should include insurance for loss, non-delivery and breakage we don’t cover Postage costs, Insurance costs or International applicable taxes and duties in listed price.
